Free People Catalog
www.freepeople.com
Role: Art Direction,
Programs: Illustrator, Indesign, Photoshop
A stylish lifestyle company that sells woman’s clothing and accessories. Located out of Philadelphia, they have expanded internationally with their unique bohemian apparel. This was a personal project, designing a 27-page catalog for their October 2018 issue using only images and plain text.
Design process
My goal was to create a cohesive catalog that would highlight Free People's distinctive clothing style. I decided to design knit-like accents that resemble many of their fashion pieces. A challenge I faced was keeping each page fresh for the viewer to scan through. My solution was to create various layouts for the images while keeping fonts the same using paragraph and character styles.